We all know that ”content is king” in SEO process, Google and all other major search engines goal is to provide useful information to the users. Previously when there is no such kind of penalties website owners tend to promote the content with poor quality. This lead to lack of interest by the users towards search engines. In order to overcome this drawback major search engines like Google created some algorithm for the quality of content. Google introduced an algorithm called Google Panda; its whole purpose is to penalize websites with poor content and make search engine more user friendly.

Google’s main aim is to get you the answer quickly that you are looking for. In the guidelines of algorithms it is clearly mentioned that there is no room for false techniques. Now search engine will only focus on those websites with high quality content and promote them.

HOW IS SEARCH CHANGING?

Despite of all these changes on the search engines whether it is related to content or link building, search engines aren’t trying to make our lives harder anymore. They are properly into the business of providing genuine answers to the questions.  Mainly search is their business and results are their products. All they want is to improve the quality of their products so that it can be beneficial for them as well as users.

Keywords were beneficial before because people start misusing them to the point where they don’t tell Google about the pages of their websites. By keeping this process aside searches are constantly improving day by day. In previous days if we want to search for any word we use to search it with the help of online dictionary. But now we are just typing and we get many relevant results related to our queries.

To prevent all this many search engines will also start improving the search results so that they can also deliver satisfactory results to their users. So now it is clear that if you want to rank higher in search engine the quality of your content should be higher without any plagiarism.

QUALITY CONTENT:

Quality content is what Google decides is worth sharing further with the users. So you have to be more particular while submitting it on the search engine. Your content should be unique with relevant information. While robots are crawling your website if they find it against the norms of algorithm then your website is at the highest risk of getting penalized. Your website remains punished unless you update your website with applicable content that is both search engine and user friendly.

Thus create that kind of content on your blog or website that full fills the guidelines of search engine and you will definitely witness the growth of your brand in a great way for long term. You have to update your website frequently with healthy content, so whenever crawlers crawl your website they will always find new content. By following this process you will surely reach the highest rank in search engine.