Mobile app personalization is one of the great ideas to boost the user experience, improve customer loyalty, and grow your business. Nowadays, companies having user data access are using mobile app personalization to generate high personal mobile experiences for their customers.

What is Mobile App Personalization?

In simple terms, it is a process of altering an app according to the unique data that differs each user. Considering it as a targeted advertising with the high degree of specification, personalization of the app saves the users from vast research. It is more like creating a frictionless purchasing experience.However, apps should be used carefully by not crossing any privacy lines. It is always better to request for information that is directly related to a specific product or service.

Why Should I Personalize my App?

The mobile app market is rapidly growing. There are around 1.6 million apps available alone in the Google Play Store and 1.5 million apps alone in the Apple App Store. With tons of apps being downloaded daily, the only handful of them is used on a regular basis.Personalizing your app makes it unique and creates an identity among millions of other apps. This is essential because, users are likely to use an app that addresses their specific needs and interests over a generic, impersonal platform.The foremost aim of launching an app is to increase user engagement. Personalization of app enables you to tweak the app experience for each user and make it more engaging that leads to an ultimate purchase of your product or service.

How can I Personalize my App?

You can get started with your own app idea with the help of Phoenix Infomedia, one of the best app development companies in India. Consult with our App Experts to grow your app idea and become an iconic success. We specialize in Shopping Apps, Social Networking Apps, Finance/Banking Apps, GPS based real time applications and more. We work with technologies including iOS, Android, Appcelerator and HTML5.