MOBILE MARKETING: FROM STRATEGY TO IMPLEMENTATION
Technology, that we have today, has made tons of data available to businesses. Amidst this large pile of date, it is difficult to find that useful data which will help your business grow. But, after you have created your app, you won’t have to dig vast data for devising your mobile marketing strategy. We have compiled some useful tactics that will surely work for mobile app’s digital campaign and drastically improve your connection with your customers.
Your mobile app is a key part of the public face of your brand. So, it’s important that your customers think about your app in the positive light. Review customer comments so that you can improve yourself and know if you need to add more features they are demanding.
Along with the best app experience to your customers, you would want to stay one step ahead of your competitors. So, visit your competitors’ apps to confirm that your offering is of equivalent or greater value to your customers.
Engagement is a good measure to know the scale of customer involvement with your mobile app. You can compute customer engagement by determining how much time your customers are spending on your app, how well are you managing customer relation via the app, how many people are uninstalling, etc.
You can increase the revenue for your business by monitoring how many app interactions can lead to new sales, referrals and new sales for your business. By tracking all these, you will be able to determine the efficacy of the above mobile marketing efforts.
Implementation of these steps requires a fair amount of your marketing time and budget. So, you have to implement these steps in the way that best suits your company. But, overall, try to stay competitive and aim for allocating 25-30% of the marketing budget to mobile marketing.