The Truth About ‘Selling’ On Instagram (they won’t tell you)
We feel there’s something many ‘experts’ aren’t telling you about Instagram…
And We don’t want you to have unrealistic expectations if you jump on the Instagram wagon…
So here’s what you need to know:
It is DIFFICULT to sell products on Instagram.
Mainly because they don’t allow you to put a clickable link in any of your posts. Any URL/link you put in your posts will NOT be clickable…and this is the main reason why it’s pretty difficult to sell on Instagram.
BUT, they do allow you to put a clickable link in your BIO, and by including a strong call-to-action and link in your Bio, you can funnel a lot of traffic to your offers.
OK, but what do you link to in your bio?
Research shows that linking to a branded storefront, one that closely mimics Instagram’s style on mobile, is one of the most effective ways to sell products and increase conversions.
In other words, we can help you build a storefront like Instagram.
Just keep in mind that it is relatively easy to get the followers and traffic on Instagram, but it’s your job to sell stuff…and the best way to do that is by following these 3 simple steps:
1) Overlay text over your images with any sales/promos. Don’t just rely on Instagram captions to talk about your sales/promos. Rather, overlay that text directly on the images.
2) In your post captions, always ask people to ‘click the link in your Bio to visit….’ Every single post should be asking people to visit your bio.
3) Make sure that you add your opportunity or site link to your bio page as well as a 150 character description. If you are a blogger a very good strategy would be to use a customized Bitly link that you can swap in and out as your site updates with new content to highlight the changes, you can also then take advantage of Bitly’s analytics tools to track how you are doing.
Using above methodology will boost traffic on your website / products and your sales will increase certainly.
If you need any assistance for monetizing your Instagram account, consult our experts to help you with Instagram promotions.