1. WHAT IS WEB OPTIMIZATION, EXACTLY?

Web optimization is the modification of a website so that it can easily be crawled and indexed by search engines. The objective of foundational search engine optimization is not to cheat or “recreation” the various search engines. The objective of search engine optimization is to:

• Create an excellent, seamless consumer expertise.
• Communicate to the various search engines your intentions to allow them to advocate your web site for related searches.

2. WHAT SEARCH ENGINES ARE LOOKING FOR

Search engines need to do their jobs as greatest as attainable by referring customers to web sites and content material that’s the most related to what the consumer is on the lookout for. So how is relevancy decided?

CONTENT:

It is decided by the theme that’s being given, the textual content on the web page, and the titles and descriptions which might be given.

PERFORMANCE:

How quick is your website and does it work correctly?

AUTHORITY:

Does your website have ok content material to hyperlink to or do different authoritative websites use your web site as a reference or cite the knowledge that is obtainable?

USER EXPERIENCE:

How does the location look? Is it straightforward to navigate round? Does it look protected? Does it have a excessive bounce price?

3. WHAT SEARCH ENGINES ARE NOT LOOKING FOR

Search engine spiders solely have a specific amount of knowledge storage, so for those who’re performing shady techniques or making an attempt to trick them, likelihood is you are going to harm yourself in the long term. Items the various search engines don’t need are:

KEYWORD STUFFING:

Overuse of key phrases in your pages.

PURCHASED LINKS:

Buying hyperlinks will get you nowhere in terms of web optimization, so be warned.

POOR USER EXPERIENCE:

Make it straightforward for the consumer to get round. Too many advertisements and making it too troublesome for individuals to seek out content material they’re in search of will solely improve your bounce fee. If you understand your bounce fee it’s going to assist decide different details about your website. For instance, If it is 80% or larger and you’ve got content material in your web site, likelihood is one thing is flawed.

4. KNOW YOUR BUSINESS MODEL

While that is fairly apparent, so many individuals are likely to not sit down and simply give attention to what their primary objectives are. Some questions you want to ask your self are:

• What defines a conversion for you?
• Are you promoting eyeballs or what individuals click on on?
• What are your objectives?
• Do you already know your belongings and liabilities?

5. BE CONSISTENT WITH DOMAIN NAMES

Domain naming is so essential to your general basis, in order a greatest apply you are higher off utilizing, sub-listing root domains versus sub-domains. Some different greatest practices with domains are:

CONSISTENT DOMAINS:

If you sort in [http://www.example.com], however then you definitely sort in simply instance.com and the “www” doesn’t redirect to [http://www.example.com], meaning the various search engines are seeing two totally different websites. This is not efficient in your general search engine optimisation efforts as it’s going to dilute your inbound hyperlinks, as exterior websites might be linking.

KEEP IT OLD SCHOOL:

Old domains are higher than new ones, however in the event you’re shopping for an previous area, be sure that the earlier proprietor did not do something shady to trigger the area to get penalized.

KEYWORDS IN URL:

Having key phrases you are making an attempt to rank for in your area will solely assist your general efforts.