We have been hearing a lot about how the updating algorithms of Google like Panda and Penguin affect the online business.  Some are going very far as saying that it will kill SEO completely. But these are all myths about these algorithms. Google’s head Matt Cutts posted a video regarding to Penguin and he clearly mentioned that it doesn’t affect on SEO process. Penguin update is only used to clean the search results. Google does this only to make its search engine more user friendly because previously there are many results on search engine that are not user friendly. This lead a worse affect on the websites those are user friendly and full fill the guidelines of search engines.

Google expectations regarding to the site owners remain constant as the company can equally promote sites that are exciting to users and are quite informative and are highly beneficial to the online community. Google make it clear that as long as website owner work harder for the user search engine will also help to make your brand famous.

It is also clearly mentioned that if the search engine finds any kind of unethical practice on the promotion of brand, it will get automatically punished. The practice includes black hat SEO means link building in very unscrupulous manner. So violating search engine guidelines will lead you in many difficulties. Google will completely vanish a chance for spammers as they get penalized by the search engines easily.

Google is also developing more decent manner for link building and can easily identify black hat techniques. It will also help to generate good backlinks from some reputed websites. Search engines have also clearly stated that the url that you are submitting to it should contains the user friendly information related to the subject only. It is also witnessing in past that some website owners are designed their site in such a way that if a user clicks on their site they will automatically gets redirect to any other site. This lead to a worse affect on the growth of user friendly search engines.

Keeping all this is mind that it is still possible to promote a website with SEO practice and your gets easily noticed by the search engines as well as users.

These days you will easily find out many companies that are offering SEO services to their clients. Among them all there is one of the best and leading company known as Phoenix Infomedia. Our work is totally based on the algorithms of Google. So that you won’t get penalized by the search engines and your brand makes it visibility among the users.